10 Hacks to get Guaranteed 100% Occupancy
Fighting the fiercest battle to strike the right balance, the $ 600 Billion Hotel Industry, is one of the world’s fastest growing and booming sector.
Irrespective of the room number, Size of hotel or the Star valuation of the hotel, every big or small hotelier is looking for direct booking.
We would like to emphasize the recent trends and how we can increase the direct hotel booking exponentially.
The latest technology in hotel industry have adopted implementing artificial intelligence for round-the-clock support and smart conversion course with clear call to action ( CTA )
Irrespective of the room number, Size of hotel or the Star valuation of the hotel, every big or small hotelier is looking for direct booking.
We would like to emphasize the recent trends and how we can increase the direct hotel booking exponentially.
The latest technology in hotel industry have adopted implementing artificial intelligence for round-the-clock support and smart conversion course with clear call to action ( CTA )
1. Responsive Website for Booking
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| HotelnStudio |
You will be amazed to know that 70% of the real traffic for booking comes from mobile devices which results 60% of the total sales volume.
Mobile friendly website for booking should be the principal priority for every hotelier. Also you need to ensure that the website should not only accept booking but it should give a great user experience and it should have a great graphic user interface for the user to toggle between the booking options.
Mobile friendly website for booking should be the principal priority for every hotelier. Also you need to ensure that the website should not only accept booking but it should give a great user experience and it should have a great graphic user interface for the user to toggle between the booking options.
2. Hotel Website lacks Frictionless Experience
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| HotelnStudio |
Though the OTA dominates the market and 70% of the hotel booking come from them however as per the Google analysis; 50% of these customer do check in your website before the booking. But most of the hotels mislay this opportunity to impress the guest and convert it into booking because of ham-fisted looking site or not enough information was published online especially for the deals or discount options. You may run promotional campaigns for “Couple Friendly Hotels” or “ Hotels near Airport” and so on.
3. Hotel Website lacks Frictionless Experience
The primary challenge that any hotel face is to fetch the traffic on your website and most importantly how you can transform this traffic into bookings.
Use the “BOOK NOW” button effectively throughout the website and also use the widget like conversion card which can act as a catalyst in driving more direct bookings.
Use the “BOOK NOW” button effectively throughout the website and also use the widget like conversion card which can act as a catalyst in driving more direct bookings.
4. Nudging your visitors to create a sense of fear
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| HotelnStudio |
Nudging is not something new.
Since many years all the e-commerce companies and OTAs are using this concept to create a sense of fear of missing out on the booking.
You can also create a sense of trepidation or an alarm for the visitor with “how many are trying to book the same property” or “how many booked in the last 24 hours” This creates an immediate spike and the visitor book the property at a rush.
Since many years all the e-commerce companies and OTAs are using this concept to create a sense of fear of missing out on the booking.
You can also create a sense of trepidation or an alarm for the visitor with “how many are trying to book the same property” or “how many booked in the last 24 hours” This creates an immediate spike and the visitor book the property at a rush.
5. SEO for your Website
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| HotelnStudio |
Stuff your website with the right keywords and get the entire website optimized through a right search engine optimizing tool.
Search engine optimization or popularly known as a SEO is more than just a keyword for your hotel website.
A guest may look for “Hotels near me” or “Couple Friendly Hotels in Delhi” and if your site doesn’t have such keywords stuffed in, it won’t get ranked on Google.
Factors such as page level ranking, back linking, bookmarking, social metrics, social connectors for Google, Instagram, Facebook, LinkedIn, Tweeter should be linked to your website.
Create an optimized landing page to beat your competitors.
6. SMO
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| HotelnStudio |
Do you know that 30% of the traffic come from the social media like Facebook and Instagram?
Adding a booking button on Facebook and Instagram creates an opportunity to drive more direct bookings. You may run exclusive offers on Social Media and can attract followers and get them converted into Guest.
Adding a booking button on Facebook and Instagram creates an opportunity to drive more direct bookings. You may run exclusive offers on Social Media and can attract followers and get them converted into Guest.
7. Unified Pricing
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| HotelnStudio |
Rate Parity is important for hoteliers.
Try to maintain a fair pricing for all the OTA’s and also for your website.
8. Rewards for Loyal Customers
We love all our loyal customers and why shouldn’t we?
With a special offering to the loyal customers we can encourage guest to book directly with your hotel website and for every recurring customer we should get a bonus point or reward program. Points collected during the stay they can redeem in their account and can be converted into freebies in future.
With a special offering to the loyal customers we can encourage guest to book directly with your hotel website and for every recurring customer we should get a bonus point or reward program. Points collected during the stay they can redeem in their account and can be converted into freebies in future.
9. Couple Friendly Hotel
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| HotelnStudio |
Many guest searches for “Couple Friendly hotels near me” or “hotels on hourly basis” on Google.
Open your hotel-booking window for those guests who are simply looking for a shorter stay.
This will exponentially increase your occupancy rate and will get more repetitive guest.
10. Added Amenities
If a guest is looking for a “five star hotel near me" on Google, lot of big brands will get populated in the search result.
As per as Google analysis, the guest who have a budget constraint would like to explore further options and might choose your hotel in case you have a better amenities and added feature and perks even if you are not a five Star alliance hotel or a bigger brand name.
As per as Google analysis, the guest who have a budget constraint would like to explore further options and might choose your hotel in case you have a better amenities and added feature and perks even if you are not a five Star alliance hotel or a bigger brand name.
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